Listening to your voice every week is an effective way to create a sense of authenticity in your business. It allows you to engage your audience by communicating news about products, services, reaching customers, and more. The more you interact with your audience, the more likely they are to become your customers. Traditional marketing isn't always the reliable option as potential customers don't want to be harassed with ads and marketing content.
Podcasts allow you to subtly convey your message by combining it with value-packed content that will appeal to your target audience. Positioning yourself as an educator for your customers allows you to be seen as an authority in your niche and will build trust among potential customers. Podcasts are one of the most engaging and practical ways to communicate with your employees. They're good for getting people to act on ads, instead of flipping through them and then forgetting them.
The Podcast business plan offers up to 100 private subscribers as standard. If you need more, contact us and we'll design an Enterprise plan to make sure you only pay for the number of subscribers you really need. You can add or remove additional capacity as needed at any time. Since global participation in social media has stalled, according to the latest GWI study, podcasts have the power to offer brands a new and growing medium to engage new audiences. They offer different ways to connect with the public in ways that social networks can't.
Here are some of the key reasons to consider adding a podcast to your company's digital marketing toolkit:
- Position yourself as an authority. What makes this podcast stand out isn't just the conversations with leading experts on fundamental business and management issues, such as boosting growth, understanding new business ecosystems, or promoting sustainability.
- Engage with customers. Customers are constantly bombarded with ads and promotional content, and it can be difficult for companies to connect with their target audience in a meaningful way.
- Reach a global audience. Once the podcast is downloaded to the device, you can listen to it from the Atlantic Ocean or in the middle of a corn field in Iowa.
- Increase brand awareness.
With the success of high-profile series like Serial and S-Town, hugely successful podcast networks like Wondery and Gimlet, and the growing legitimation of audio content as a vehicle for high-caliber artists and other creative talent, coherent audio storytelling can offer companies the opportunity to attract mass audience attention to their brand messages.