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June 25, 2009 — How to Brand from the Inside
June 25, 2009
How to Brand from the Inside
How to Brand from the Inside
Presented by 2009-2010 IABC World Chair and Author, Mark Schumann, ABC
In tough economic times, we cannot overlook the value of employees communicating our brand promise. Few companies can boast that their employees live their brand. Southwest Airlines, Yahoo, Starbucks are some of the lucky few. However, any organization that wants to articulate its value proposition in a few clear, compelling words must take a deep look inside at who it is and what it values.
Hear the inside secrets from one of the nation’s leaders in employee branding. Mark will share experiences, best practices and pot holes to avoid, as well as an efficient process to get the work done.
- Learn how to brand for a company as a place to work and to build a culture from the inside-out
- Answer employees when they ask what many do in today's climate - “What’s in it for me?”
When: Thursday, June 25, 2009 11:30 AM - 1:00 PM
Where:
The Bright Shawl
819 Augusta St.
San Antonio, TX 78215
Click here to register.
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Communication Resources